So, you've decided to throw your hat in the ring and run for local political office. While your ideas and policy positions are very important, it's also important to get your name out there in order to engage voters and greatly improve your chances of winning. Here are four easy-to-implement political campaign marketing tips:
Have an Authentic Narrative
Voters are tired of hard sells and clichés. Instead of relying on those old standbys, turn your life story and policy ideas into a compelling narrative. Demonstrate that you understand the problems your future constituents are facing and be able to explain how you plan to solve these problems in a way that is clear and engaging. If you are having a hard time articulating your narrative, enlist the help of a well-spoken friend or even hire a freelance writer to help get your ideas down on paper in a compelling way.
Hire a Logo Designer
Now that you know what you're going to say to voters, you need to get your name out there in a way that's eye-catching and memorable. Don't just slap your name on top of a generic background unless you want your designs to blend in with all the other candidates'. Affordable graphic designers on freelancing sites or even at your local university can create an attention-grabbing, visually pleasing logo with your name. You will then want to consistently use this logo on all signage and marketing materials.
Invest in Decent Yard Signs
Yard signs should be big enough to be easily seen and noticed from the road and should read clearly without a lot of extra words or clutter. Your last name should be the focal point of your yard signs. You want voters to get used to seeing your name so that they become curious about you and comfortable voting for you. Corrugated yard signs are a great option to use since they're affordable, durable, and usually resistant to sun fading. Contact a company like Design Four Inc to get started.
Spend Time on Social Media
Social media is a crucial part of campaigning these days. Don't over-extend yourself though—it's better to have just a couple of consistently maintained, interesting social media pages than to have accounts on every platform that never get updated. Engaging with voters on social media is a great way to gather interest, especially from younger voters.
By following these tips, you will soon have your political campaign out there and being marketed effectively to voters.